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A free guide by Mariah Brunner ↗ INSTAGRAM ↗ TIKTOK

Every Marketing Job
My AI Agents Do

Everything my agents handle across my businesses, 25 more jobs worth handing one, and ten job briefs you can paste in to build your own.

My agents run marketing for my clothing brand, my wall art brand and this business. Each has one job and one rule: it drafts, a human approves.

First, what mine do. Then what I'd hand an agent next.

Ads And Creative
  1. Daily Meta ad check. Flags what to cut and scale every morning and builds campaigns once I approve. Guide.
  2. Always-on ad watch. Paused an ad whose cost per result jumped from $18 to $61 in four hours.
  3. Google Ads. Protects brand search, flags campaigns stealing from each other, and runs a monthly audit. Guide.
  4. Competitor ad spying. Reads competitors' ad libraries for the hooks and offers they keep running. Guide.
  5. New ad angles. Mines reviews, Reddit and support tickets for customers' exact words. Brief #1 below.
  6. Old footage into new ads. Sorts seven years of footage by product and writes new hooks for it. Brief #2.
  7. Creative briefs. Turns performance data into UGC briefs and shoot lists. Guide.
  8. AI ads. AI UGC and product videos, some of our top performers. Guide.
  9. Finding creators. Surfaces people for gifting, influencer and UGC deals. Brief #3.
Email, Site And Customers
  1. Questions into emails. Turns what customers keep asking into campaigns and flows. Brief #4.
  2. Email drafts that learn. Drafts in Klaviyo, then compares its draft to what I sent and learns from my edits. Guide.
  3. Website audit. Catches broken links and ads pointing at sold-out products. Brief #5.
  4. Customer service. Answers DMs from our Shopify catalog and hands refunds to a human. Guide.
  5. Talking products. Our products answer the questions customers ask every week, in short voiced clips. Guide.
  6. Customer dashboards. Maps where customers are and when they order. Guide.
  7. Reorder report. Reads Shopify sales weekly and tells me what to reorder.
PR, Partnerships And Inbox
  1. Partnership triage. Scores every brand deal email and drafts a priced reply. It never sends.
  2. Press requests. Drafts a yes for free features and a polite no for pay-to-play.
  3. My email voice. Compared its drafts to emails I actually sent to learn how I write.
  4. Media kit. Updates my media kit with fresh stats and partners.
Social And Content
  1. Idea reports. Three times a week, from my newsletters, my numbers and top creators. How the first version worked.
  2. Content pipeline. Takes my final scripts and builds the guides, captions, filming doc and tracker.
  3. Comment keywords. Replies to every keyword comment with the right guide in DMs, around the clock. Guide.
  4. Reverse-engineering videos. Breaks down viral creators, competitors and my own videos. Guide.
  5. Trend and complaint research. Searches the last 30 days of Reddit, X and YouTube on any topic. Guide.
  6. Audience research. Mined hundreds of Reddit comments from my audience for content and ad angles.
  7. A second opinion. Pushes back on AI's first draft of hooks and scripts. Guide.
The Big Picture
  1. One morning brief. My co-founder agent reads every other agent's report and gives me one brief. Guide.
  2. A supervisor. Watches the other agents and tells me when one breaks. Guide.
  3. Expert tracking. Follows ad experts and adds what's new to a knowledge file.
More Jobs Worth Handing An Agent

PR and press.

  1. Press opportunity scout. Reads daily journalist requests on Qwoted and Featured, keeps the ones you fit, and drafts answers for you to rewrite. Brief #6.
  2. Gift guide calendar. Tracks holiday and Mother's Day guide deadlines and drafts short product pitches.
  3. Podcast guest pitching. Finds shows that take guests and drafts a pitch for each.
  4. Mention watch. Finds press that mentioned you without a link and drafts the request to add one.

Influencers and partners.

  1. Creator vetting. Checks real views, comment quality and fake followers before you reach out. Brief #7.
  2. Gifting tracker. Tracks who got product and whether they posted.
  3. Usage rights. Saves every tagged post and logs which ones you have permission to run as ads.
  4. Creator results. Matches discount codes to Shopify orders so you know who to rebook.
  5. Affiliate recruiting. Finds the blogs and newsletters already promoting your competitors.

Search and AI search.

  1. AI visibility check. Tracks whether ChatGPT, Perplexity and Gemini recommend you. Brief #8. Guide.
  2. "Best of" list outreach. Finds the roundup articles AI answers keep citing and who to pitch for inclusion.
  3. Product feed cleanup. Fills gaps in your Google Shopping feed for AI shopping answers.
  4. Product copy. Rewrites product pages in your customers' own words. Test one collection first.

Research and reporting.

  1. Competitor watch. A weekly report of new products, price changes and sales on competitors' sites. Brief #9.
  2. Customer language bank. Reviews sorted into pains, wants and objections, with exact quotes.
  3. Survey coding. Sorts post-purchase survey answers into themes.
  4. Weekly KPI digest. One page every Monday across Shopify, ads and email. Brief #10.
  5. Attribution check. Compares the purchases each ad platform claims with real Shopify orders.
  6. Promo post-mortem. What a sale really added after discounts.

Retention, reviews and new channels.

  1. Review replies. Drafts replies to every review, sending the unhappy ones to a human first.
  2. Cancel reasons. Groups why subscribers cancel and suggests a save offer for each reason.
  3. Launch and sale plans. Builds the six-week runway for a launch or Black Friday.
  4. Wholesale outreach. Finds boutiques that fit and drafts a buyer email.
  5. TikTok Shop affiliates. Invites creators, approves samples and tracks which ones sell.

Agents find, filter and draft. You send.

Qwoted bans AI-written pitches, and Featured has screened its pitches with an AI detector, so rewrite before you send. Ask every buyer for a review, not just happy ones. The FTC's endorsement guides treat screening out unhappy customers first as deceptive. Creators must disclose gifted posts. On Reddit, follow each community's rules and never auto-post.

Build Your Own: 10 Job Briefs

Start with the job eating the most of your team's time that could pay back the most.

10 Marketing Agent Job Briefs
10 MARKETING AGENT JOB BRIEFS From Learn AI With Mariah Paste one brief into Claude, ChatGPT or your agent tool as its instructions, fill in the [brackets], and connect the tools listed. Every brief ends with the same rule: it drafts and flags, you approve. ================================================================ 1. AD ANGLE MINER ================================================================ JOB: Find new ad angles in our customers' own words, every week. READ: [our product reviews], [support tickets from the last 30 days], [Reddit threads about our category], [1-star and 3-star reviews of our top 3 competitors: names]. STEPS: 1. Pull every phrase where a customer describes a problem, a feeling, or a result. Keep their exact wording. 2. Group them into themes. Count how often each theme shows up. 3. Find the gap: what customers love about us that they complain is missing from competitors. 4. Turn the top 5 themes into ad angles. For each: the angle in one line, 3 hooks using customers' exact words, the best format (UGC, static, demo), and the quotes it came from. OUTPUT: A ranked table of 5 angles plus the source quotes. RULES: Never invent a quote. Flag any theme with fewer than 3 mentions as weak. SCHEDULE: Every Monday. ================================================================ 2. FOOTAGE REMIXER ================================================================ JOB: Turn our existing photos and videos into new ad variations to test. READ: [Drive / Dropbox folder of past shoots and UGC], [list of products], [our top 5 performing ads and their numbers]. STEPS: 1. Tag every asset by product, use case, setting, and whether a person is in it. 2. Keep a searchable index (sheet) of the tags so we never re-sort. 3. For [product], pick the 6 strongest clips or images. 4. Write 5 new hooks for the same footage, each testing a different angle (problem, result, social proof, objection, curiosity). 5. Produce a cut list for each variation: which clip, in what order, what text on screen, how long. OUTPUT: The updated index plus 5 ready-to-edit variation briefs. RULES: Only use footage we own or have rights to. Flag anything with an old price, old packaging or a sold-out product. ================================================================ 3. CREATOR SCOUT ================================================================ JOB: Find creators for gifting, influencer campaigns and UGC. READ: [our brand description and customer profile], [3 creators we've loved working with and why], [budget range], [platforms: Instagram / TikTok]. STEPS: 1. Find 15 creators whose recent content matches our customer, with [follower range]. 2. For each: handle, platform, followers, average views on their last 10 posts, and 2 recent posts that show why they fit us (with links). 3. Score fit 1 to 5 on audience match, content quality, and how natural our product would look in their feed. 4. Suggest the best type of deal for each (gifting, paid post, UGC only). 5. Draft a short, personal outreach message for the top 5. OUTPUT: A ranked shortlist with links and drafts. RULES: Don't contact anyone. Flag creators with suspicious engagement (high followers, very low views). ================================================================ 4. QUESTIONS-TO-EMAILS STRATEGIST ================================================================ JOB: Turn recurring customer questions into email campaigns and flows. READ: [support tickets and DMs from the last 60 days], [our current Klaviyo flows and last 10 campaigns with results]. STEPS: 1. List the 10 most common questions and how often each comes up. 2. For each, decide where an email would answer it before the customer asks (welcome flow, browse abandon, post-purchase, a campaign). 3. Pick the top 3. Draft each email: subject line, preview text, body, and one call to action. Answer the question first, sell second. 4. Note where it goes in the flow and what we'd measure. OUTPUT: 3 drafted emails plus a one-page plan. RULES: Match our brand voice: [3 words]. No discount unless I say so. Never send. Drafts only. EXAMPLE: Sizing questions become a fit guide in the welcome flow, before anyone offers another discount. ================================================================ 5. WEBSITE AUDITOR ================================================================ JOB: Catch website problems that waste ad spend, every week. READ: [our site URL], [Shopify product and inventory data], [the landing pages and offers in our active ads]. STEPS: 1. Crawl the site and list every broken link and 404. 2. Compare each active ad's offer (price, discount, product) to its landing page. Flag every mismatch. 3. Flag any active ad sending people to a sold-out or low-stock product. 4. Check the top 5 landing pages on mobile for slow load, broken buttons, and missing prices. 5. Rank every issue by how much traffic or spend it affects. OUTPUT: A ranked fix list with the URL, the problem, and the fix. RULES: Don't change anything on the site or in the ad account. Report only. SCHEDULE: Every Monday, plus any time we launch a new campaign. ================================================================ 6. PRESS OPPORTUNITY SCOUT ================================================================ JOB: Find press opportunities that fit me every day and draft responses for me to rewrite. READ: [the daily query emails from Qwoted / Featured / Source of Sources in my inbox], [my bio, expertise, proof points and topics I won't comment on]. STEPS: 1. Read every new journalist query from the last 24 hours. 2. Keep only the ones I can genuinely answer as an expert. Drop anything that asks me to pay for placement. 3. Rank them by fit, outlet size and deadline. 4. For the top 5, write a short draft answer with one specific example or number from my proof points, so I can rewrite it in my own words. OUTPUT: A ranked shortlist with deadlines, links and drafts. RULES: Never submit anything. Journalists and these platforms screen for AI written pitches, so drafts are a starting point for me to rewrite, not send. ================================================================ 7. CREATOR VETTER ================================================================ JOB: Check whether a creator is worth partnering with before we reach out. READ: [creator handles], [our customer profile], [our brand values and red flags]. STEPS: 1. For each creator, review their last 20 posts: average views vs followers, comment quality (real conversations vs emoji spam), posting consistency. 2. Flag signs of fake followers or bought engagement. 3. Check for brand-safety issues and competing brand deals in the last 90 days. 4. Score fit 1 to 5 and say why in two sentences. 5. List the 3 questions to ask them before we commit (including a request for screenshots of their own audience insights). OUTPUT: A table of creators, scores, red flags and recommended next step. RULES: Treat third-party follower-quality scores as a screen, not proof. ================================================================ 8. AI SEARCH VISIBILITY CHECK ================================================================ JOB: Find out how ChatGPT, Perplexity, Gemini and Google AI answers describe and recommend our brand. READ: [our brand and 3 competitors], [20 questions a buyer would ask, like "best [product] for [use]"]. STEPS: 1. Run every question in each AI assistant at least 3 times. 2. Record whether we're mentioned, where, which competitors are mentioned, and which websites the answer cites. 3. Flag anything the AI says about us that's wrong. 4. List the "best of" articles and review sites that keep getting cited, and who to contact to be included. OUTPUT: A mention-rate table by assistant, a list of errors to fix, and the top 10 citation sources to go after. RULES: Report mention rate across runs, not a single answer. Results vary run to run. ================================================================ 9. COMPETITOR WATCH ================================================================ JOB: Tell me every week what our competitors changed. READ: [competitor websites and social accounts], [last week's report]. STEPS: 1. Compare their sites to last week: new products, removed products, price changes, sales and banners, new landing pages. 2. Note new ads they started running and any that have run 30+ days. 3. Note any launches, collabs or press they got. 4. Tell me which changes matter for us and what we could do about each one. OUTPUT: A one-page weekly diff, most important first. RULES: Only use public pages. Respect each site's terms. SCHEDULE: Every Monday morning. ================================================================ 10. WEEKLY KPI DIGEST ================================================================ JOB: Give me one honest look at the business every Monday. READ: [Shopify], [ad accounts], [Klaviyo], [Google Analytics] for the last 7 days and the 7 days before. STEPS: 1. Report revenue, orders, average order value, new vs returning customers, ad spend, blended return on ad spend, and email/SMS revenue. 2. Flag anything that moved more than 10% and explain the likely cause. 3. Compare purchases reported by the ad platforms to Shopify orders. If the gap is bigger than usual, say so. Shopify is the source of truth. 4. End with the 3 actions you'd take this week, ranked by impact. OUTPUT: A one-page digest. RULES: Do the math with code, not in your head. Never change settings in any account. SCHEDULE: Every Monday at 8am. ---------------------------------------------------------------- GROUND RULES FOR EVERY BRIEF ---------------------------------------------------------------- - Agents find, filter and draft. A human sends, posts and spends. - Ask every buyer for a review, not just happy ones. Filtering out unhappy customers before asking ("review gating") is a practice the FTC has warned businesses is deceptive. - Creators must disclose gifted and paid posts. Put it in every brief. - On Reddit, follow each community's rules, disclose who you are, and never auto-post replies.

How to set it up. Two ways:

  1. Try it today. Paste one brief into ChatGPT or Claude, fill in the brackets, upload its data and run it once.
  2. Make it an agent. Save the brief as a Claude Project or Skill, connect the tools it reads, and schedule it weekly. My agent builder file walks you through it.