What if I'm brand new to AI?
Perfect, this is built for exactly that. It's designed for anyone starting from zero: how AI actually works, how to talk to it, which tools to use, and how to know when it's wrong. But it's not only for beginners. If you already use AI and want to go from random prompts to real systems, agents, and workflows that actually run your life and business, you'll get just as much out of it. Wherever you're starting from, you'll walk away with systems you actually use.
What if I'm already intermediate or advanced?
Then you're going to love weeks 2 through 4. This challenge is built to go way past the basics: building real agents, customizing and deploying business systems, context engineering, multi-step workflows, and vibe coding. If you're already solid on the fundamentals, feel free to skim or skip Foundation Week and dive straight into the builds. You keep lifetime access either way, so nothing is ever locked away from you.
Do I need to know how to code?
No, and that's the whole point. A lot of what we build uses tools like Claude Code, but you'll never need to write a line of code or have any technical background. I walk you through every step in plain English, so you can build real systems without being technical. If you can type what you want, you can do this.
What tools do I need?
You'll need one paid AI plan to follow along: a Claude Pro plan ($20/month) or an OpenAI ChatGPT Plus plan ($20/month, which includes Codex). Either one gives you everything you need for the challenge.
Where does the challenge happen and how do I access it?
Everything lives in one private hub. All your lessons, prompts, PDFs, agents, and the community are in one place, so you just log in and it's all there. You can access it from your laptop or your phone, anytime, and it's yours to keep forever.
Do I need a computer?
Yes, you'll want a laptop or desktop. We build real systems using desktop tools like Claude Code, so while you can watch the lessons on your phone, you'll need a computer to actually build alongside me.
What if I can't watch every day?
No problem at all, you get access forever. Go at your own pace, and I genuinely encourage that. Whatever rhythm works for you to get through it all and actually succeed is the right one. You can come back and rewatch any video anytime, as many times as you need.
Is this live or recorded?
It's all recorded lessons, so you're never stuck on a schedule. With every video I'll share the prompts, PDFs, agents, and other supplemental material that go with it, so you can follow along and build right away. You can replay any video at any time.
Is there a community? Will you answer my questions?
Yes. There's an active community inside the hub, and I'm in there answering questions along with my team. You're never stuck trying to figure this out alone, you can ask, share what you're building, and get unstuck fast.
Is this about making money with AI?
No, not in the way most people mean it. I'm never going to promise you a get-rich-quick prompt, and I can't guarantee you any specific result. What I can tell you is what AI has actually done for me: it created huge efficiencies that cut our business costs, scaled our revenue with systems and agents, and helped me grow my social media to 140,000 followers in 3 months with six figures in brand deals. The systems I built for my personal life have given me back so much time too. So no, this isn't about making money. It's about helping you win with AI, whatever winning looks like for you.
Will this help me at work?
Yes. A major part is learning to audit your role, find repeated tasks, improve your output, and build AI-supported workflows that help you work faster.
What if I own a business?
Then this is built for you. I go deep on exactly how I've used AI to automate my own businesses, cut our expenses, and grow our revenue, the real systems, not theory. I'll hand you the actual AI agents I run in my business and walk you through setting them up in yours, step by step.
Do I get lifetime access?
Yes. You get lifetime access to the lessons, replays, templates, and resources.
Do I get a certificate?
Yes. Finish the 30 days and you'll get a certificate of completion. More importantly, you'll finish with real systems you built and actually use, which matter a lot more than a piece of paper.
Is there a refund?
I'm confident this will be worth it, so come try it. Do the work, complete the first 5 foundation trainings and build your AI profile, and if you genuinely don't feel like you're getting value, just email us within 7 days of the challenge starting and I'll happily refund you. All I ask is that you actually show up and put in the reps, because that's the only way this works. If you refund, hub access is removed, and lifetime access stays with active students.
Will there be another round?
I currently have no plans to open this back up. This cohort starts June 22, and the $197 founding price is only for this first cohort.
