An AI media buyer that finds where my Google Ads money is leaking, protects my brand campaigns and tells me where to move budget.
Most founders put their energy into Meta and leave Google Ads on autopilot. But Google is where people are actively searching for what you sell, and a lot of accounts quietly waste money there.
Google’s own recommendations tend to push you to spend more, because Google earns more when you do. I wanted the opposite: an agent that optimizes for profit and is skeptical of Google’s defaults. So I built one and run it on my own accounts.
It took me weeks and thousands of dollars in AI usage to build.
01
Yesterday, read for you
Pulls spend, conversions, ROAS and cost per acquisition by campaign and compares them to your 7-day and 30-day averages. Flags campaigns to cut and campaigns that run out of budget early in the day. You get a ranked brief in plain language, not a dashboard.
02
Search terms that waste money
Pulls every non-brand search that triggered your ads, sorts by wasted spend and flags searches that spent real money with zero sales. Then it drafts negative keywords (searches you block) for you to approve.
03
Protecting Brand Search
Brand Search is when someone googles your brand name. They already want you, so it’s usually your most profitable campaign. The agent watches how often your ads show for those searches, whether budget is cutting them off and which competitors bid on your name.
04
Performance Max taking brand credit
Performance Max can pick up searches for your brand name, which makes its results look better than they are. The agent checks how much of its spend and sales come from brand searches and recommends brand exclusions when it’s too much.
05
Shopping, product by product
For Shopping, your product feed is your ad. The agent flags disapproved products, weak titles, missing product IDs like GTINs and prices that don’t match your site.
06
Tracking you can trust
If tracking is broken, every decision is a guess. The agent checks Enhanced Conversions, your Google Analytics link and sudden drops in conversion volume that point to a broken tag. Tracking comes first, before any optimization.
Once a month it runs a 74-point audit across 7 areas, from conversion tracking and wasted spend to keywords, settings and Performance Max. Your account gets a grade from A to F, and every fix is ranked by how much money it’s worth.
Don’t panic if your first grade is low. Every point you lose is money you can get back.
You get the full agent with its context files, workflows, daily brief, search term process, 74-point audit checklist and connection guide. Drop it into Claude Code and it’s auditing your Google Ads account this week. It recommends, and you approve every change.
One-time purchase. It runs in your own Claude Code, on your own account, and you own it.
Run Meta ads too? Here’s my Meta Media Buyer Agent, and how I build all my agents.