The AI media buyer I built for my own Meta ad accounts. It checks the account every morning, studies the market and hands me a plan. I make every final call.
I used to work in the ads division at Meta. The best media buyers I worked with weren’t magic. They were obsessed with the data: pulling the right reports, spotting patterns and knowing why something worked.
That’s hard for one person to keep up with. By the time you finish checking one campaign, four others have changed. You scale the wrong ad, cut the wrong one, or miss creative fatigue until the numbers are already down.
So I turned what I learned (the cut rules, the scale rules, the audits and the creative analysis) into an AI agent and tested it on my own brands. It took me weeks and thousands of dollars in AI usage to build.
01
The morning account check
Pulls spend, revenue, ROAS, cost per purchase, frequency (how often the same person sees your ad), CTR and CPM for every campaign, ad set and ad. Flags ads losing money, like ads at 2x your target cost with no purchases. Finds winners ready to move from testing into scale. You get one short brief: a scorecard, the trends and a ranked to-do list.
02
The weekly deep review
A full account audit against your own targets, 7-day and 30-day trends, a creative fatigue check on every live ad, and a plan for the week ahead. The work an agency is supposed to do.
03
Studying the market
Studies competitor ads in Meta’s public Ad Library to see the hooks, offers and formats other brands keep running. Tracks Meta ads experts on X so you hear about algorithm changes and new tactics early.
04
Creative briefs your team can shoot
Compares your best and worst ads (format, hook, product shot, copy, call to action) and spots fatigue before results drop. Then it combines your data, the market and customer language into briefs with specific hooks, angles and tests. Not "make some new content."
05
Safe by default
It’s read-only by default, so it can look but can’t change anything. If you turn on write access, it only acts after you approve, and every campaign, ad set and ad it builds starts paused. Nothing goes live and no budget changes until you say so.
You get the full agent with its context files, daily and weekly workflows, connection guide, safety rules and a step-by-step setup. Drop it into Claude Code on your computer and it’s running on your account the same day.
One-time purchase. It runs in your own Claude Code, on your own account, and you own it.
Just want to try Claude on your ads first? Start with my 5 prompts for the Meta connector in Claude, then see how I build all my agents.