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A free guide by Mariah Brunner ↗ INSTAGRAM ↗ TIKTOK

Claim Your Business
In ChatGPT

ChatGPT is already describing your business to people. Here’s my step-by-step setup to claim it, fix it, and see how people find you.

On November 10, OpenAI launched Businesses in ChatGPT in beta. It’s like a Google Business Profile for ChatGPT. You claim your listing in Business Hub, fix your details, and see how often ChatGPT mentions you.

It’s free for now, according to what OpenAI told Digiday, though they didn’t rule out charging later. No ads account or Enterprise plan needed.

Who Can Do What

Any eligible business where ChatGPT is available can claim a profile. Local stores and restaurants can only claim an existing U.S. listing for now. The Business Agent is only open to eligible U.S. ecommerce and online service businesses with a website.

Have These Ready
  1. The ChatGPT account that should own the listing. Ideally one on your business email.
  2. One way to prove it’s yours. Your business phone, your business email, access to your domain’s DNS settings, or your Shopify login.
  3. Your ID and business paperwork. Government ID, business registration info, and proof you can represent the business.
  4. Matching records. Name, address and tax number must match your official paperwork.
  5. Your profile details. Website, a short description, your category, logo, a cover photo, and your delivery and return policies.
  6. Your product list, if you sell products.
First, See What ChatGPT Says Now

Find out what you’re fixing first. Run this in a new chat and save the answer. It’s your before picture and your to-do list.

What ChatGPT Says About Me
I own [business name] at [website], and I want to see exactly what you tell people about us. Pretend a customer asked you to describe us, including what we sell, what it costs, where we are and our return policy. Then answer "what's the best [your category] in [your city or for your type of customer]?" and tell me whether we show up. List every detail you got wrong or couldn't find, and the websites you pulled from.
Claim It, Step By Step

01

Find your listing

Sign in to ChatGPT and open Business Hub from the sidebar, or go straight to chatgpt.com/business-hub. Search your business name and check the address so you pick the right one.

Online businesses that aren’t listed may see an option to create one. See Contact support? Your listing is locked, so click it to ask for access.

02

Prove it’s yours

Confirm the managing account, then pick one of the verification methods shown.

  1. Business phone. Pick a text or an automated call, click Get code, and enter it.
  2. Business email. Click Get code and enter the code sent to your business email.
  3. Website domain. Copy the TXT record ChatGPT shows into your domain’s DNS settings, exactly as shown, then click Verify domain.
  4. Shopify store. Click Connect Shopify and log in to that store.

OpenAI reviews the claim and emails you a decision or asks for more info. Review time varies.

03

Pass the identity check

This trips people up. Before you can edit anything, see insights or build an agent, you also need to verify your identity with Persona. Open the Business tab, select your profile, find Complete verification with Persona, and click Verify.

Your blue check shows up once that’s approved. A brand new profile publishes the moment Persona approves it, so have your details ready.

04

Fix your details

Open your profile and update your website, description, category, logo, cover photo, and delivery and return policies. OpenAI reviews changes first, so they take time to reach answers.

Write My Profile
Help me fill out my business profile in ChatGPT's Business Hub. Here's my website: [link]. Paste in or describe what I sell, who it's for, and my delivery and return policies: [paste]. Write a business description of 2 to 3 short paragraphs in plain words, then clean versions of my delivery policy and return policy. Only use facts I gave you or that are on my site, and flag anything you had to guess so I can fix it.

05

Connect a product feed

Sell products? Connect your Shopify feed or upload a CSV that follows OpenAI’s product feed spec. This prompt builds one from your product list.

Build My Product Feed
Turn my product list below into a CSV for ChatGPT's product feed. Use these nine column names in this order. item_id, title, description, url, brand, seller_name, image_url, availability, price Write prices like 79.99 USD, and use only in_stock, out_of_stock, pre_order, backorder or unknown for availability. Give every size or color its own row and its own item_id. If a product is missing a link or image, leave it out and tell me which ones. [paste your product list or spreadsheet]

06

Read your insights

Click Insights to see the last 28 days. Mentions count when ChatGPT cites your website, or for a local business, when it shows your location. You also get website clicks and discovery topics, which are the themes in answers that mentioned you.

You never see anyone’s actual chats, and a blank number can just mean you haven’t hit the reporting threshold yet.

Build Your Business Agent

U.S. online stores and online services can build a Business Agent. When you show up in an answer, people can open your profile and chat with it in a separate, clearly labeled chat.

It explains your products and links to your site. It can’t take payments, make bookings or look up orders. Here’s how I’d write what it knows.

My Agent’s Answers
I'm setting up my Business Agent in ChatGPT, which answers customer questions about my products and policies. Here's my site and policies: [paste or link]. List the 15 questions my customers ask most before they buy, then write a short, friendly answer to each using only my real information. Then write the agent's instructions in my voice, including when to send people to my website and what to say when it doesn't know. It must never invent prices, stock, discounts or guarantees.
  1. Open your business in the Business tab and create an agent if the option is there. Shopify stores may already have a draft.
  2. Add your answers and instructions, then preview it with a real question, like "Can I return something I bought on sale?"
  3. Fix anything wrong and test again. Click Publish only when it gets them right. Customers can only chat with a published agent.

Full rules are in the Business Agents Policy. You can also make your agent the landing spot for a ChatGPT ad. My ChatGPT Ads guide covers that side.

Why Do It Now

Claiming won’t make ChatGPT recommend you more. OpenAI says it doesn’t guarantee more visibility, and ads don’t change ChatGPT’s own answers. What you get is control over the facts it has about you.

The payoff is real, though. Adobe found that in September 2026, visits to U.S. retail sites from AI converted 90% better than visits from everywhere else. Getting in before it’s crowded is always cheaper.

Want ChatGPT to mention you more often? That comes from your website and what other people say about you. My AI visibility playbook walks through it, and local businesses should also fix their Yelp page.

The Side Hustle

Don’t own a business? Agencies have made a lot of money just claiming and fixing Google listings for local businesses. This is the same opening, and it fits right into being the local AI person in your town.

01

Lead with the audit

Run the audit prompt on a business you’d like to work with, then show them what ChatGPT got wrong.

Message To The Owner
I help local businesses claim and fix their listing in ChatGPT. Here's what ChatGPT said about [business name] when I asked about them: [paste the audit]. Write a short, friendly message to the owner that shows them the 2 or 3 things ChatGPT got wrong or left out, explains that they can now claim their business in ChatGPT for free right now, and offers to set it up with them. Keep it under 120 words and don't promise they'll rank higher.

02

Keep the owner in charge

Have the owner claim the listing and pass the identity check themselves, since it asks for their ID. Then they give you agency access from Business Hub on your own ChatGPT account.

03

Keep the offer simple

  1. One-time setup. The audit, the claim walkthrough, a rewritten profile, and a product feed and agent if they qualify.
  2. Monthly check-in. Read their insights, rerun the audit, and update hours, policies and products as they change.

Never promise a ranking. Nobody can sell higher placement in ChatGPT. Sell accurate information and a monthly report.

Want more ideas like this? Here are my 10 AI side hustles.