Everyone’s racing to be an online AI consultant, all fighting over the same corner of the internet. The real gap is in your own town, and the math on it is wild.
This might be one of the best ways to make money with AI right now, and almost nobody is doing it.
Almost everyone learning AI is trying to become an online consultant or creator, competing for the same followers and the same clients. Meanwhile a huge opening is forming where almost no one is looking: your own town.
Where This Started
A post from Trenton Hughes on X that nailed something I’ve been telling friends in AI for months. Read the original post ↗
Local owners like the plumber, the dentist and the boutique know AI matters. They don’t want another online course at 9pm after running their business all day.
They want someone in the room, showing them how to do it with their own tools and their own problems. That’s a different offer from a $49 video course, and almost nobody is providing it. The numbers back it up.
01
86% already use AI
In Goldman Sachs’ 2026 alumni survey of 2,473 small businesses (run by Babson College in August), 86% use AI, up from 56% in 2024. (Goldman Sachs Small Business AI Institute)
02
Only 15% have it built in
The same survey found just 15% have fully integrated AI into their core operations. Using it and being good at it are two very different things.
03
73% want more training
In an earlier 2026 Goldman Sachs survey of 1,256 owners, 73% said more training and resources would help them implement AI. (Goldman Sachs, March 2026)
One caveat. These are owners from Goldman’s 10,000 Small Businesses program, so they’re more engaged than average. The typical shop on your main street is probably further behind, which is good news for you. That gap between "using it" and "good at it" is your whole business.
The model is simple. You run paid in-person workshops for local business owners.
Trenton’s post prices that retainer at $1,500 a month. Twenty-five retainer clients is $37,500 a month, or $450,000 a year, and two workshops a month adds about $72,000 a year on top. That’s the $500K headline. It’s a ceiling to build toward over time, not a first-year promise, and you might start the retainer lower while you build proof.
Real Talk
I’d do this myself if I didn’t travel so much. It’s local, it’s high trust and there’s very little competition yet. If you live in one place and want a business with real margins, this is one of the best openings in AI right now.
The one honest catch is that you can’t teach this until you can do it yourself. You don’t need to be a developer. You do need to be good at the practical stuff, like setting up Claude, building simple automations and solving a real business problem live in front of someone.
That’s a learnable skill, and it’s exactly what I teach. Once you can build AI systems for yourself, teaching a local owner is the easy part. Do it for yourself first, then do it for everyone else in your town.
This prompt turns Claude into a strategist for this exact business. Fill in where you live and what you’re good at, and it maps out the whole plan with you.
The Real Win
The people who win the next few years won’t be the ones who watched the most AI content. They’ll be the ones who can walk into a room, solve a real problem live and get paid for it. The door is wide open right now because almost no one has walked through it.