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Be The Local
AI Person

Everyone’s racing to be an online AI consultant, all fighting over the same corner of the internet. The real gap is in your own town, and the math on it is wild.

This might be one of the best ways to make money with AI right now, and almost nobody is doing it.

Almost everyone learning AI is trying to become an online consultant or creator, competing for the same followers and the same clients. Meanwhile a huge opening is forming where almost no one is looking: your own town.

Where This Started

A post from Trenton Hughes on X that nailed something I’ve been telling friends in AI for months. Read the original post ↗

Small Businesses Want A Person, Not A Course

Local owners like the plumber, the dentist and the boutique know AI matters. They don’t want another online course at 9pm after running their business all day.

They want someone in the room, showing them how to do it with their own tools and their own problems. That’s a different offer from a $49 video course, and almost nobody is providing it. The numbers back it up.

01

86% already use AI

In Goldman Sachs’ 2026 alumni survey of 2,473 small businesses (run by Babson College in August), 86% use AI, up from 56% in 2024. (Goldman Sachs Small Business AI Institute)

02

Only 15% have it built in

The same survey found just 15% have fully integrated AI into their core operations. Using it and being good at it are two very different things.

03

73% want more training

In an earlier 2026 Goldman Sachs survey of 1,256 owners, 73% said more training and resources would help them implement AI. (Goldman Sachs, March 2026)

One caveat. These are owners from Goldman’s 10,000 Small Businesses program, so they’re more engaged than average. The typical shop on your main street is probably further behind, which is good news for you. That gap between "using it" and "good at it" is your whole business.

Why The Math Adds Up

The model is simple. You run paid in-person workshops for local business owners.

  1. $99 a ticket, 30 people a session is about $3,000 per workshop.
  2. Two or three workshops a month is roughly $6,000 to $9,000 a month before costs like the room and snacks.
  3. Then the retainer. A handful of owners will want you to keep helping. Put them on a monthly retainer as their on-call AI person, the one who sets up their tools, builds their automations and answers their questions.

Trenton’s post prices that retainer at $1,500 a month. Twenty-five retainer clients is $37,500 a month, or $450,000 a year, and two workshops a month adds about $72,000 a year on top. That’s the $500K headline. It’s a ceiling to build toward over time, not a first-year promise, and you might start the retainer lower while you build proof.

Real Talk

I’d do this myself if I didn’t travel so much. It’s local, it’s high trust and there’s very little competition yet. If you live in one place and want a business with real margins, this is one of the best openings in AI right now.

You Have To Know AI First

The one honest catch is that you can’t teach this until you can do it yourself. You don’t need to be a developer. You do need to be good at the practical stuff, like setting up Claude, building simple automations and solving a real business problem live in front of someone.

That’s a learnable skill, and it’s exactly what I teach. Once you can build AI systems for yourself, teaching a local owner is the easy part. Do it for yourself first, then do it for everyone else in your town.

This prompt turns Claude into a strategist for this exact business. Fill in where you live and what you’re good at, and it maps out the whole plan with you.

Plan My Local AI Business
You are my business strategist. Help me build a real plan to become the go-to in-person AI person for small businesses in my town. Be specific and practical, not generic. Push back on anything unrealistic, and tell me plainly if my town or my skill level makes part of this a bad idea. About me: - The town or area I'd serve: [city or region] - My honest AI skill level: [total beginner / use ChatGPT or Claude daily / can build simple automations] - My background or edge: [e.g. former teacher, ran a restaurant, good at sales, know one industry well] - Hours I can put in per week: [hours] - Comfortable speaking in front of a room? [yes / working on it / no] Build me a plan with these sections: 1. My niche. Suggest 3 types of local business to target first (e.g. dental offices, real estate agents, restaurants). Rank them by how easy they'd be for ME to win and how badly they need help. Explain why. 2. My first offer. Design a simple in-person workshop: the promise, the exact outcome an owner walks away with, the length, and a starting price (assume about $99 a person, 20 to 30 people). Give me a one-sentence pitch I could say out loud. 3. The workshop outline. A 90-minute agenda for non-technical owners that gets each of them a real win before they leave, like a working AI tool or automation set up on their own laptop. 4. My first 30 seats. A plan to fill the first workshop with zero audience: where these owners gather locally, what to say, and 2 outreach messages I can send today (one DM, one email). 5. The retainer. How to turn attendees into monthly clients: what the retainer includes, a starting monthly price, and the exact moment and words to offer it. 6. My first 30 days. A week-by-week checklist from today to my first paid workshop booked. 7. My skill gaps. Based on my honest skill level, list the specific AI skills I need to be solid on before I teach, so I don't get caught out in the room. Rules: no hype, no income promises, and flag anything that needs a license, insurance or a contract in my area so I can check it. After the plan, ask me the 3 questions that would sharpen it most, then revise.
  1. Use it once. Paste the prompt into a new chat in Claude or ChatGPT, fill in the [brackets], and send. Answer its 3 follow-up questions and it revises the plan.
  2. Keep it. In Claude, make a Project, click Set project instructions, paste it in and save. Every chat in that Project starts with it. In ChatGPT, do the same with a Project’s instructions.

The Real Win

The people who win the next few years won’t be the ones who watched the most AI content. They’ll be the ones who can walk into a room, solve a real problem live and get paid for it. The door is wide open right now because almost no one has walked through it.