Two e-commerce brands, this site, and a team of AI hires with $0 in salaries. Here’s who does what, what every tool on my org chart actually is, and how to start building your own team this week.
My org chart has three layers. At the top is me, making the calls. Right under me is Claude as co-founder and chief of staff, the brain that connects everything. Under Claude are the specialists, and each one is a different tool with one clear job, like a real hire.
Behind the scenes, my custom agents are built in Claude Code, run in OpenClaw (an open-source platform that keeps agents running) and report to me in Telegram like coworkers sending updates. You don’t need that layer on day one, and OpenClaw needs an API key instead of a Claude subscription login (my OpenClaw setup). You do need the co-founder at the center.
The Rule That Makes This Work
One tool, one job. Hiring one AI to do everything vaguely is how it falls apart. Every member below has one clear role, and that’s why the team gets better over time.
In Claude, click Projects, then + New Project. Click Set project instructions, paste this, fill in the brackets and save. Then add a doc with your goals and numbers to the Project files. Every chat in that Project now starts knowing your business.
Want the full version I sell, already built? Here’s my co-founder agent.
01
Co-Founder · Claude
The center of the org chart. It knows my goals, my businesses, my numbers and my weak spots. It runs my morning brief, filters every new idea against my priorities, logs decisions and pushes back when my plan has a hole.
Get it. claude.ai, set up as a Claude Project with the instructions above.
02
Head of Engineering · Claude Code
Where my custom agents get built, and the builder behind this whole website. It reads files, writes code and ships real things. The deep end, and the highest ceiling on the chart.
Get it. Start with my 7 levels of Claude Code guide.
03
Special Projects · Codex
OpenAI’s coding agent. I run it from inside Claude Code for second-opinion code reviews and tasks I hand off. Two AI engineers checking each other’s work.
Get it. Install OpenAI’s Codex plugin for Claude Code. It works with any ChatGPT plan, Free included, or an OpenAI API key.
04
Head of Knowledge · Notion
Where the team’s brain lives: SOPs, content docs and product info. It’s connected to Claude, so Claude reads and updates the knowledge base instead of me copy-pasting.
Get it. In Claude, open Customize (called Plugins on newer accounts), then Connectors and search for Notion. It’s Notion’s own hosted connector.
05
Email Marketer · Klaviyo
Runs email for the e-commerce brands. My email agent audits campaigns and flows, spots what dropped and drafts new campaigns that wait for my approval. Nothing sends without a human.
Get it. Klaviyo has an official connector. Open Customize (called Plugins on newer accounts), then Connectors and search for Klaviyo. Here’s my email agent.
06
Paid Ad Creative · Higgsfield
Makes ad creative for the brands, the visual concepts and video variations my creative director agent briefs. We test more angles a week than we could ever shoot.
Get it. higgsfield.ai, fed with briefs from your ad results. Here’s my creative director agent.
07
Head of Growth · Meta
The ads platform itself, watched daily by my media buyer agent: what to kill, what to scale and where the money leaks. I approve the moves and the agent does the analysis.
Get it. Connect Meta’s ads connector to Claude and have it report daily against your own numbers. My Meta ads connector guide walks through it, and here’s my media buyer agent.
08
Head Researcher · Perplexity
Live web research for the team: market questions, competitor moves and fact-checking before anything ships.
Get it. Add Perplexity’s official MCP server. It needs a Perplexity API key.
09
Competitor Intel · Apify
The scraper. It pulls competitor content, industry news and the comments on my own posts, and all of it feeds my content system every week.
Get it. Make a free account (it comes with $5 of usage a month), then connect the hosted server at mcp.apify.com. Full walkthrough in my content skills guide.
10
Community Manager · ManyChat
Answers every comment keyword on my posts and DMs the right guide right away, 24/7. If you’ve ever commented a keyword on my page, you’ve met this team member.
Get it. manychat.com. Build one keyword automation per freebie.
11
Design Studio (Claude Design, Nano Banana, Gamma)
Three designers at one desk. Claude Design for pages and decks, Google’s Nano Banana (in Gemini) for AI images, and Gamma for fast one-pagers. Briefs go in, drafts come out, and my human designer makes the winners beautiful.
Get it. Claude Design is on every Claude plan and lives inside regular Claude now. Just ask for a design in any chat. Here’s my Claude Design walkthrough.
12
Voice Input · Wispr Flow
How I talk to the whole team. It turns my voice into clean text anywhere I can type. Wispr says it’s about 4x faster than typing, which means every hire above gets way more context from me.
Get it. My full setup and hacks are in the Wispr Flow guide.
13
Meeting Notetaker · Granola
Captures every call, and its connector feeds the notes straight to Claude, so my co-founder knows what was decided without me retyping a word.
Get it. Sign up at granola.ai. Then in Claude, open Customize (called Plugins on newer accounts), then Connectors and search for Granola. It works on every Granola plan, but the free plan only reaches your last 30 days of notes.