Everyone is launching an AI agent. I tested all four. Here's who each one is for, the catch, how to set it up well, and a first job to give it.
Best for. Anyone new to agents, especially creators and businesses on Instagram and Meta ads. Meta Muse has a free tier and runs in its own app, on the web at muse.ai and inside WhatsApp.
Set it up well. Before connecting anything, go to Settings, then Data controls, and turn off "Help improve our AI models." Then set Permissions to Always ask. To read your insights you need an Instagram professional (creator or business) account connected.
The catch. It's only in the US and Canada right now, and you're giving Meta access to your data, so connect only what the job needs.
More things to try in Muse: 6 Useful Things to Try in Meta Muse.
Best for. People already doing most of their work in ChatGPT. A dot is an always-on agent inside ChatGPT with its own cloud computer and browser. It keeps its context over time, learns from your feedback, and works between your chats, so you're not re-explaining yourself every time.
Set it up well. Create it in the ChatGPT desktop app or on desktop web (not the phone). Give it one clear goal, connect only the apps that goal needs, and decide up front what it may do alone versus what it brings back for you to approve. You can message it from your phone once it exists.
The catch. You need ChatGPT Pro (from $100 a month) or Business Premium, and Pro doesn't include it in the UK or EU. I've also run into slow, buggy workflows, so give it jobs where speed doesn't matter, like a daily digest.
Best for. People who want several agents with different jobs. Grok Bot from xAI gives each bot a name, a job and its own cloud computer, and bots can hand work to each other. You can record yourself doing a browser task, save it as a skill, and put it on a schedule. It gets things done and makes agents simple.
Set it up well. You sign in with a Cursor account (it's included in paid Cursor plans) or link a SuperGrok or X Premium+ subscription. Before your first task, open Settings and set an "On-demand monthly limit." Start with one bot and one skill before you add a second.
The catch. Usage is billed by steps and tokens, not messages, so long jobs and multiple bots burn through it fast. The limit is a soft cap, and a bot that's mid-task can finish past it. Check your usage page daily for the first week.
I built Avori to solve the problem I kept running into inside my own businesses. I'd get great at an AI workflow, and nobody else on the team could use it. I'm opening beta access soon.
Best for. Teams. In Avori you build proactive agents, Skills and workflows by talking to it, connect them to your company's shared knowledge and tools, and share them with exactly the teammates you choose. You can use the AI model you prefer, whether that's Claude, ChatGPT or Gemini. Long agent runs keep going after you close the browser.
Set it up well. Don't start from scratch. Bring in the one workflow your strongest AI user already relies on, attach the company knowledge it needs, and share it with one teammate first.
Want to build your own AI teammate in Claude Code? Use my first agent builder file.