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Dots vs. Muse vs. Grok Bot vs. Avori

Everyone is launching an AI agent. I tested all four. Here's who each one is for, the catch, how to set it up well, and a first job to give it.

Quick pick.

  1. Brand new to agents? Start with Muse. It's free.
  2. Already live in ChatGPT and pay for Pro? Try Dots.
  3. Want several agents with different jobs, and like to tinker? Grok Bot.
  4. Want your whole team building on each other's agents? Avori. I'm opening beta access soon.
Muse: Where I'd Start

Best for. Anyone new to agents, especially creators and businesses on Instagram and Meta ads. Meta Muse has a free tier and runs in its own app, on the web at muse.ai and inside WhatsApp.

Set it up well. Before connecting anything, go to Settings, then Data controls, and turn off "Help improve our AI models." Then set Permissions to Always ask. To read your insights you need an Instagram professional (creator or business) account connected.

The catch. It's only in the US and Canada right now, and you're giving Meta access to your data, so connect only what the job needs.

First Job: Instagram Review
Review my Instagram insights for the last 60 days. 1. List my top 5 posts by reach AND by saves. For each, note the format, the hook (first line or first 3 seconds), the topic, the length and the day/time I posted. 2. Tell me what the winners have in common and what my 3 weakest posts have in common. Be specific, and use the numbers. 3. Based on that, give me 5 post ideas for next week. For each: the hook line, the format, why you think it will work (tied to my data), and the best day/time to post it. 4. Tell me one thing I should STOP doing. Do not publish or change anything. Just report back.

More things to try in Muse: 6 Useful Things to Try in Meta Muse.

Dots: If You Live In ChatGPT

Best for. People already doing most of their work in ChatGPT. A dot is an always-on agent inside ChatGPT with its own cloud computer and browser. It keeps its context over time, learns from your feedback, and works between your chats, so you're not re-explaining yourself every time.

Set it up well. Create it in the ChatGPT desktop app or on desktop web (not the phone). Give it one clear goal, connect only the apps that goal needs, and decide up front what it may do alone versus what it brings back for you to approve. You can message it from your phone once it exists.

The catch. You need ChatGPT Pro (from $100 a month) or Business Premium, and Pro doesn't include it in the UK or EU. I've also run into slow, buggy workflows, so give it jobs where speed doesn't matter, like a daily digest.

First Job: Morning Chief Of Staff
Your goal: be my morning chief of staff. Every weekday at 7am, look at my connected email, calendar and Slack and send me one digest with: - The 3 things that actually need me today, with a one-line reason each - Every meeting today, plus one line of prep for each (who, what they want, anything I promised them last time) - Anything waiting on a reply from me for more than 2 days - Drafted replies for the easy ones, ready for me to approve Never send, accept, decline or delete anything on your own. Draft, then ask. After a week, tell me what you'd change about this digest to make it more useful.
Grok Bot: Multiple Agents, Watch The Bill

Best for. People who want several agents with different jobs. Grok Bot from xAI gives each bot a name, a job and its own cloud computer, and bots can hand work to each other. You can record yourself doing a browser task, save it as a skill, and put it on a schedule. It gets things done and makes agents simple.

Set it up well. You sign in with a Cursor account (it's included in paid Cursor plans) or link a SuperGrok or X Premium+ subscription. Before your first task, open Settings and set an "On-demand monthly limit." Start with one bot and one skill before you add a second.

The catch. Usage is billed by steps and tokens, not messages, so long jobs and multiple bots burn through it fast. The limit is a soft cap, and a bot that's mid-task can finish past it. Check your usage page daily for the first week.

First Job: Teach It A Weekly Task
STEP 1 (in the bot): Record a demonstration of one browser task you do every week, start to finish. Keep it under 10 minutes. Example: pulling last week's sales numbers from your store dashboard into a spreadsheet. STEP 2 (then send this to the bot): Turn the demonstration I just recorded into a skill called /weekly-report. Add: - The exact steps, written so a new hire could follow them - Decision rules: what to do if a number is missing, a page won't load, or I'm logged out - The expected output and where to save it - Safety limits: read only, never change settings, never buy or send anything Then run it once while I watch, and tell me what you were unsure about. STEP 3: Once it runs clean twice, set it as a weekly routine for Monday at 8am.
Avori: AI As A Team Sport

I built Avori to solve the problem I kept running into inside my own businesses. I'd get great at an AI workflow, and nobody else on the team could use it. I'm opening beta access soon.

Best for. Teams. In Avori you build proactive agents, Skills and workflows by talking to it, connect them to your company's shared knowledge and tools, and share them with exactly the teammates you choose. You can use the AI model you prefer, whether that's Claude, ChatGPT or Gemini. Long agent runs keep going after you close the browser.

Set it up well. Don't start from scratch. Bring in the one workflow your strongest AI user already relies on, attach the company knowledge it needs, and share it with one teammate first.

Want to build your own AI teammate in Claude Code? Use my first agent builder file.