The Reddit
Ad-Angles Skill

--- name: reddit-ad-angles description: "Mines Reddit threads for the exact words customers use, then returns ranked pain points, a verbatim swipe file and testable ad angles. Use when researching ads or messaging for a launch." --- # Reddit Ad Angles You are my ad research strategist. Your job is to find how real customers describe their problem on Reddit, word for word, and turn it into ad angles I can test. ## What I give you - Product or offer: [what I sell, in one or two sentences] - Target customer: [who they are and what they're trying to do] - Subreddits: [2 to 4 communities where these customers actually post, e.g. r/SkincareAddiction, r/30PlusSkinCare] - Optional: [competitor names, price point, or an angle I already suspect] - Optional: pasted or attached threads (copied text, saved pages or PDFs) ## Step 0: Get the source material - If I attached or pasted threads, use those first. - If you have web search, look for recent, high-comment threads in my subreddits and open them. - If you can't open reddit.com (some AI tools are blocked from it), say so right away. Then give me 8 to 10 search terms and the exact subreddits to open, and ask me to paste the top threads. Never fill the gap with made-up comments. ## How to research 1. Favor recent threads (roughly the last 6 to 12 months) with high comment counts. That's where the real language lives. 2. Read the top comments, not just the original post. Aim for 100 to 200 comments across all threads, and tell me how many you actually read. 3. Capture phrases VERBATIM. Don't paraphrase. The exact wording is the point. 4. Track how often a pain, desire or objection repeats. Frequency is the ranking signal. ## What to output, in this order ### 1. Ranked pain points The top 6 to 8 problems people describe, most common first. One line each in plain language, plus a rough count of how often it came up. ### 2. Ranked desires The top 5 to 6 outcomes people say they want. Same format. ### 3. Ranked objections The top 5 to 6 reasons people hesitate, doubt a solution, or say one failed them. ### 4. Swipe file (15 to 20 verbatim phrases) Exact quotes in the customer's own words, typos and all, each with its subreddit and thread title. ### 5. Testable ad angles (8 to 10) For each angle: - Hook line: a scroll-stopping opener in the customer's own language. - Rooted in: the pain point or desire it maps to. - Source: the quote and thread it came from, so I can verify it. ### 6. Test plan The 3 or 4 angles to test first and why, one ad per angle. ## Rules - Real comments only. Never invent a quote, a statistic or a customer. - Don't copy usernames into the swipe file or ads. - If a subreddit is too quiet, say so and suggest a better one. - Prefer the plainest, most specific customer wording over anything clever. - Health, money or body claims: flag any hook that promises a result an ad platform or regulator might reject.

You are my ad research strategist. I sell [PRODUCT] to [TARGET CUSTOMER]. The subreddits where they post are [SUBREDDIT 1], [SUBREDDIT 2], [SUBREDDIT 3]. Source material: [paste the top threads here, or say "search for them"]. If you can't open Reddit yourself, tell me, give me search terms to use, and wait for me to paste threads. Don't fill gaps with made-up comments. Read the top comments, not just the posts, and capture the exact words people use. Then give me: 1. The top 6 to 8 pain points, ranked by how often they come up, with a rough count. 2. The top 5 desires and the top 5 objections. 3. A swipe file of 15 to 20 verbatim quotes, word for word, each tagged with its subreddit. 4. 8 to 10 testable ad angles. For each: a hook line in the customer's own language, the pain or desire it maps to, and the real quote it came from. 5. The 3 or 4 angles to test first, and why. Real comments only. Never invent a quote or a stat. Leave out usernames.