The best ad copy is not written. It is taken from how customers already describe their problem. This skill mines Reddit for the real pain points, the exact phrases people use, and 8 to 10 ad angles you can test before you spend a dollar.
The best ad copy I write, I don't actually write. I take it. Word for word, from how customers already describe their problem, and the biggest unfiltered focus group on the internet is Reddit.
I spent years at Meta watching how the best brands advertise, and the pattern never changed: the winning ad rarely sounded clever. It sounded like the customer talking to a friend. People do not respond to your positioning. They respond to their own words handed back to them. Then I left, built two 8-figure businesses, and the habit stuck. Before I spend a single dollar on ads, I go read what real people are saying.
Reddit is where people say what they actually think. No brand watching, no filter, no polite survey answers. This skill reads those conversations for you, pulls out the problems, desires, and objections people keep repeating, and turns them into ad angles you can actually test. Copy it, download it, or paste the quick version below. Then reuse it every time you launch something new.
You give it three things: your product, your customer, and the Reddit communities where those customers spend time. It does the rest, and it hands you a working document, not a vague summary.
It runs in Claude or ChatGPT's Codex, you save it once, and you re-run it for every launch. This is how I would research ads before touching an ad account.
Here is the full skill. Copy it, or download it as a ready-to-use file, then fill in the brackets with your product, your customer, and 2 to 4 subreddits. Save it once and it triggers itself every time you research a launch.
Do not want to install anything? Paste this shorter version straight into a chat and fill in the brackets. Same job, no setup.
Why This Beats Clever Copy
A brainstormed hook is a guess about how your customer thinks. A hook lifted from a real comment is a quote from someone who already has the problem. One of those has a track record before it ever runs. Always start from the second.
You have two ways to give the skill access to Reddit. The first needs zero setup. The second gives you deeper pulls if you want them.
Pick The Right Rooms
Two to four subreddits where your customer actually posts beats ten random ones. If you sell a sleep supplement, that is where people talk about waking up at 3am, not a generic wellness feed. Better rooms, better language, better angles.
Fill in three inputs and let it work. Here is a worked example so you can see the shape of a good setup.
From there the skill searches the most active recent threads, reads the top comments, and comes back in a few minutes with the ranked lists, the swipe file, and the angles. If a subreddit turns out to be too quiet, it will tell you and suggest a livelier one instead of padding the results.
The more specific your product line and customer are, the sharper the angles. "A supplement for tired people" gives you mush. "For the person who wakes up at 3am with a racing mind" gives you a hook.
Three things you can put to work the same day.
Output 01
Ranked Pain Points, Desires, And Objections
The problems people keep raising, the outcomes they say they want, and the reasons they hesitate, each list sorted by how often it showed up. This tells you what to lead with and what to answer before someone scrolls past.
Output 02
The Swipe File
15 to 20 exact phrases, copied word for word, typos and all. This is your raw material. Headlines, subject lines, landing-page bullets, and hooks all come out of this list. You are not writing copy from scratch, you are choosing from what already works.
Output 03
8 To 10 Testable Ad Angles
Each angle is a hook line in the customer's own words, the pain or desire it maps to, and the real quote it came from. For example: hook, "I stopped waking up at 3am and I changed nothing except this." Rooted in the top pain, waking mid-night and not falling back asleep. Source, a top comment in r/insomnia describing exactly that. Every angle is traceable, so nothing is a guess.
You have the angles. Here is how I turn them into ads that get tested instead of sitting in a doc.
Run the skill, pull the angles, test the top three or four, and you have a launch built on how your customer actually talks. That is the whole edge, and it costs you nothing but the reading the AI does for you.