← Back to all free guides
A free guide by Mariah Brunner ↗ INSTAGRAM ↗ TIKTOK

The Pika
Founder Kit

Pika’s Founder Starter Kit runs inside Claude. Connect it once, then run four skills in order to turn a product idea into a brand, app screens, a sizzle reel and a founder video. Here’s the exact setup.

Building a product has never been easier. The hard part now is making it look like a real company people trust. Pika’s Founder Starter Kit handles that part, and it runs inside Claude through the Pika MCP.

You describe your product in normal words and Pika builds the launch assets. Below is the setup, the four skills in the order to run them, and what it really costs.

Connect Pika To Claude

There are two pieces, and people miss the second one. The connector is the pipe between Claude and Pika. The plugin loads the Founder Kit skills. You need both.

01

Add the Pika connector

  1. In Claude on the web or desktop, go to Customize (called Plugins on newer accounts), then Connectors.
  2. Click + Add, then Add custom connector.
  3. Name it Pika and paste https://mcp.pika.art/mcp
  4. Click Add, then sign in to (or create) your Pika account when it asks.

Free Claude accounts get one custom connector. (Claude’s connector docs, Pika’s setup page)

02

Add the Founder Kit skills

  1. In the same Customize or Plugins area, open the Plugins page and select Add marketplace.
  2. Paste Pika-Labs/Pika-Plugins and add it.
  3. Find the Pika plugin in the list, click Install and make sure it’s switched on.

In Claude Code, run claude plugin marketplace add Pika-Labs/Pika-Plugins then claude plugin install pika@pika-plugins, restart, and authenticate with /mcp. (Pika’s plugin repo, Claude’s plugin docs)

It’s Not Free To Generate

Pika runs on credits. Its own skill files estimate about $1 to $3 for a quick brand, $1.50 to $3 for the screens, about $30 to $40 for the sizzle reel and about $40 for the founder video. Plans start at $10 a month for 900 credits, and one-time packs start at $25 for 1,500. Every skill shows you the estimate and waits for you to say proceed.

See Pika pricing →

The 4 Skills, In Order

Run them in order, because each one builds on the last. The brand sets the identity, the screens use that brand, the reel is built from those screens, and the founder video uses the same brand kit. Run them out of order and your assets won’t feel like one company.

01

Build-a-Brand

Describe your product and it builds the strategy, logo, palette, type and voice, saved as a brand.md file. The quick version is the default. Ask for the full guidelines PDF if you want a complete brand book.

02

App Store Screens

Turns your brand.md plus real product screenshots (or a Figma file or App Store link) into 5 or 6 App Store screenshots sized for iPhone, ready to drop into App Store Connect.

03

App Sizzle

Cuts those screens, or an App Store link, into a cinematic 15-second teaser for iOS apps. Use it as an ad or on your launch page.

04

Founder Video

Makes a 65-second video of you presenting the product, using your product URL, your brand kit and a photo of you. Use it to introduce the product to your audience or investors.

Prep Before You Spend Credits

The brand is the foundation everything else pulls from, so get it right before you generate. Paste this into Claude with Pika connected.

Founder Kit Prep
I want to use the Pika Founder Starter Kit to build launch assets for my product. Before you generate anything, help me prep. My product: - Name (or "help me name it"): [NAME] - What it does, in one sentence: [ONE SENTENCE] - Who it's for: [YOUR IDEAL CUSTOMER] - How I want it to feel: [3 WORDS, e.g. calm, premium, playful] - Brands I love the look of: [2 OR 3 BRANDS] - What I already have: [LOGO / WEBSITE URL / APP STORE LINK / SCREENSHOTS / NOTHING YET] Steps: 1. Ask me up to 3 questions about anything that's missing or vague. 2. Write a one-paragraph brand brief I can hand to the Build-a-Brand skill. 3. Lay out the run order (Build-a-Brand, App Store Screens, App Sizzle, Founder Video) and tell me exactly what each one needs from me (files, links, a selfie). 4. Before each skill runs, show me the credit estimate and wait for me to say "proceed." Rules: - Don't start any generation until I approve the brief. - If my idea is too vague to brand well, tell me what to decide first.

Pretty branding and a sizzle reel don’t make a business. You still need a product people want, a way to reach them and a reason to buy. This is a great starting line, not the finish.