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A free guide by Mariah Brunner ↗ INSTAGRAM ↗ TIKTOK

3 AI Prompts To
Crush Black Friday

My 7th Black Friday running my own clothing brand. These are the 3 prompts I’d run first in Triple Whale’s AI, plus how I check my numbers.

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I used to work at Meta teaching some of the biggest brands how to advertise. My first Black Friday with my own brand, I picked a random revenue goal and hoped. Now I plan from my data with Triple Whale and Moby, its built-in AI, which already sees your sales, ads and customers.

The 3 Prompts I’d Run First

Paste these into Moby and fill in the brackets. Moby shows you its plan before it changes anything.

Plan Your Customer Groups
Plan my customer groups for Black Friday and Cyber Monday using our order history. Recommend 4 to 6 groups, like VIPs, repeat buyers, one-time buyers and people who haven't bought in over a year. For each group, tell me how many customers are in it and what offer and message fits them best. Our sale runs [dates] and our main offer is [offer]. Once I approve, save the groups as segments in Klaviyo.

Your VIPs shouldn’t get the same email as someone who bought once in 2019.

Study Competitor Ads Without Copying
Look at the Meta ads my competitors are running right now, starting with [brand 1] and [brand 2]. Break down their hooks, offers and landing pages, and tell me which patterns keep showing up. Don't copy their wording or visuals. Then give me 5 original ad ideas for my brand, built on what already works with our customers.

This one pulls from the BFCM Command Center. Add 2 or 3 competitors in its Competitive Intelligence tab first. It reads their public Meta ads, so it can’t see their sales or spend.

Split Your Budget With Last Year’s Data
Help me split my Black Friday budget across Meta, Google and our other channels. Use last year's BFCM results by channel, including spend, revenue, new customers and blended ROAS. My total budget is $[ ] and I need to stay above a [ ]x blended ROAS. Show me the split by channel and by day, and tell me why.

Want more? Triple Whale’s free prompt library sorts prompts by role and job, and the Command Center holds your whole Black Friday plan.

Get The Full Prompt Library →
Open The BFCM Command Center →
1. Know What’s Actually Working

Your best and worst ads tell you what to make next. Moby can review your own ads, hooks and offers, then turn what it finds into briefs.

Find Your Winning Patterns
Compare our best and worst ads from the last 90 days. Which hooks and offers brought in the most new customers? List the top 3 patterns.
Turn Them Into Briefs
Turn those patterns into 3 creative briefs for Black Friday. Put the offer in the first 3 seconds of each one.
Learn From Last Black Friday
Look at our ads from last Black Friday. Which ones made money that weekend, and how were they different from our best ads the rest of the year?

My tip: put your offer in the first 3 seconds. The storytelling ads that win all year usually don’t win this weekend.

2. Know When To Scale

On Black Friday, every ad platform takes credit for the same sale. So watch one number for the whole business: blended ROAS, also called MER. It’s total revenue divided by total ad spend. In Triple Whale, MER shows as a percentage and the "x" number is called Blended ROAS.

Set your target with your sale margins, not full-price margins. A discount raises the number you need to break even.

Fill In Your Target
MY BLACK FRIDAY TARGET 1. Average order after the discount: $____ 2. Product cost per order: $____ 3. Shipping and packing per order: $____ 4. Payment fees (line 1 x 0.03): $____ 5. Money left before ads (1 - 2 - 3 - 4): $____ 6. Margin (5 / 1): ____% 7. Breakeven blended ROAS (1 / line 6): ____x 8. Profit I want to keep: ____% 9. Target blended ROAS (1 / (line 6 - line 8)): ____x Example: a $100 hoodie at 25% off sells for $75. After $30 product cost, $10 shipping and $2.25 fees, $32.75 is left. That's a 43.7% margin, so breakeven is 2.29x. To keep 15% profit, aim for 3.5x.

Put that target in the Command Center plan. During the sale it tracks you against it live, and Moby recommends budget moves on Meta and Google that it makes once you approve.

Check Against Your Target
Our breakeven blended ROAS on sale is [ ]x. Show me which campaigns are above it and which are below it right now.
Move Budget With Approval
Recommend where to move budget today to stay above a [ ]x blended ROAS. Show me the changes first and wait for my approval.

Good to know: Moby making changes for you is normally part of Triple Whale’s paid plans.

3. Maximize Email

Don’t save your first email for Black Friday. Suddenly emailing people who haven’t opened in months can push you into spam right when you need the inbox most. Google says to keep spam complaints under 0.3%, ideally under 0.1%, and to raise volume slowly, starting with your most engaged people. (Google’s sender rules)

So warm up your engaged list now. Moby builds the segment and the email right in Klaviyo, and you review it before anything sends.

Build Your VIP Early Access Email
Build a segment of customers who bought from us twice or more this year. Then write a VIP early access email for them and save it as a draft in Klaviyo.
Clean Your List First
Find everyone on our email list who hasn't opened in 90 days. Then show me which of our emails got the most opens and orders in the last 60 days.
Get Triple Whale’s BFCM Guide
  1. Triple Whale’s BFCM 2026 prep guide is their playbook for Black Friday and the whole holiday season.
  2. 50 prompts for BFCM come from thousands of real prompts brands sent Moby last year, sorted from planning weeks out to rescuing Cyber Monday.
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