An agency brand identity often starts around $5,000 and goes way up from there. Here’s how I’d do it myself in one afternoon with ChatGPT and Claude. Exact prompts included.
01
Audit and describe your brand in ChatGPT
Drop your screenshots into ChatGPT and paste Prompt 1. Push back until the description feels like you. Try "make the palette warmer" or "I want bolder fonts."
02
Make your logo and wordmark
Stay in the same chat so it keeps your brand context. Paste Prompt 2 for the logo, then Prompt 3 for the wordmark. Change one thing per round, and download your favorites.
03
Build the whole system in Claude Design
Open a new Claude chat, attach your logo and wordmark, and paste Prompt 4 with your brand description. Claude opens Claude Design and builds your style guide, homepage, slides, social templates, business card and email header on a live canvas.
Attach your website screenshot and brand kit, fill in the brackets and send.
Logos usually take 2 to 4 rounds. Say exactly what to change, like "thicker lines" or "try a rounder icon."
Spelling is where AI images still slip, so check every letter before you download.
In Claude, just ask for a design in any chat, or start from a Design template in the Artifacts tab. Attach your files, then paste this.
Refine By Clicking
Click any element and leave a comment for small fixes, like "make the hero taller." Use chat for big swings like "try a darker background on every slide."
Want A Real Website?
Hand the homepage to Claude Code and it builds the design into working code. You can also export to PDF, PPTX or HTML, or send it to Canva so your team can edit it there.
Total cost: what you already pay for AI. Total time: one afternoon.