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A free guide by Mariah Brunner ↗ INSTAGRAM ↗ TIKTOK

The 30-Day
AI-Native Launch Plan

How to take an online or e-commerce business from idea to live in 30 days with the AI tools people actually use right now. Every phase has a stack, a copy-paste prompt and the thing you ship.

You don’t need a team, a big budget or a designer to launch anymore. You need the right tools wired together and 30 days of actually shipping.

It leans e-commerce but works for digital products and services too. Block 60 minutes a day and don’t skip the first three days. That’s where most launches die, because people build what they think customers want instead of what customers actually said.

Days 1 to 3: Validate With Real Data

Tools for this phase. Claude with web search on, Apify (scrapers for Reddit, TikTok, reviews and more), Perplexity.

  1. Day 1. Ask Claude to map your top 5 competitors with their pricing, positioning and top 3 complaints.
  2. Day 1 evening. Collect at least 100 real customer comments from 3 subreddits, competitor reviews and TikTok comments.
  3. Day 2. Run the prompt below on that data. Name the one assumption that kills the idea if it’s wrong.
  4. Day 3. DM 10 people in your market for a quick research chat about their problem. No pitching. If you can’t find 10 people complaining about it and already paying for a workaround, change the idea now, not on Day 20.

What you ship. A one-page market map, an ICP doc in your customers’ own words and a swipe file of their phrases.

ICP From Real Customer Data
You are a customer research analyst. I'm validating a business idea using real customer language I collected from places my target customers already complain (Reddit, reviews, X, TikTok comments). Your job is to tell me what the data actually says, not what I want to hear. My idea (one sentence): [I help WHO solve WHAT so they can OUTCOME] My niche: [be specific] Competitors I looked at: [list 3 to 5] Raw customer data (100+ comments, reviews or posts, with the source next to each if you have it): --- [paste here] --- Work through these steps in order: 1. JOBS TO BE DONE: the top 5, each backed by a verbatim quote from the data. 2. PAINS: the top 5, ranked by how often they come up, each with a verbatim quote. 3. SWIPE FILE: the 20 phrases, words or metaphors people repeat most. These go straight into my copy. 4. GAPS: what people are not getting from existing competitors, ranked by how often it shows up. 5. ICP DOC: a one-page profile with who they are, what they're trying to get done, the words they use, their top 3 pains and what success looks like to them. 6. VERDICT: painkiller (urgent, people already pay for a workaround) or vitamin (nice to have)? If it's a vitamin, suggest the closest painkiller angle in this same data. Rules: - Quote only from the data I pasted. Never invent a quote or a number. - If the data is thin or the patterns are weak, say so plainly and tell me what to collect next. - Output in markdown so I can save the ICP doc and swipe file as files.
Days 4 to 7: Brand, Visuals And Voice

Tools for this phase. Claude, Namelix for name ideas, Ideogram or Midjourney for logos, Higgsfield or Recraft for product photos, Photoroom for background cleanup, Canva or Figma for the brand kit.

  1. Day 4. Get 20 name options from Claude and Namelix, check domains on Namecheap and buy the .com. Generate logo concepts and refine your favorite.
  2. Day 5. Build your brand voice doc with the prompt below. Then make a Claude Project and add the voice doc, ICP doc and swipe file to its files.
  3. Day 6. Make 20+ usable product images. Digital product? Use device mockups.
  4. Day 7. Put your logo files, images, colors, fonts and voice doc in one Canva or Figma folder.

What you ship. A brand kit, a Claude Project loaded with your voice and customer, and 20+ product images.

Brand Voice Doc
You are a brand voice strategist for small online brands. I need a brand-voice-doc.md that I'll keep in my Claude Project so every future piece of copy sounds like my brand instead of generic AI. My brand name: [name] What I sell: [product or service] My ICP doc and swipe file: [paste, or say "in the Project files"] 3 brands I admire and why: [e.g. Liquid Death for irreverence, Glossier for warmth] 3 voices I never want to sound like: [e.g. corporate jargon, hype-y startup] Write the full file in markdown with these sections: 1. Voice attributes (3): each with a one-line definition and a "sounds like" sentence. 2. Things we say (5) and things we never say (5). 3. Tone rules: sentence length, reading level, humor, pronouns, punctuation habits. 4. 10 headlines for the homepage, ads and product pages. 5. 10 product description openers. 6. 5 button and email CTAs. 7. Vocabulary: 20 words we use, 20 we avoid. 8. Calibration paragraph: one paragraph in the voice about why this brand exists. Rules: - Pull at least half the headlines and openers from phrases in my swipe file. - Be opinionated. Give me the strongest version, not a menu of options. - Keep it under 1,000 words so it stays easy to load as context.
Days 8 to 14: Store And Back End

Tools for this phase. Shopify for physical products, or Stan or Kajabi for digital. Lovable or v0 for a custom landing page. Klaviyo for email, Postscript or Attentive for SMS, Manychat for Instagram and Facebook DMs, Printful or Printify if you don’t want inventory.

  1. Day 8. Pick the simplest theme that works. In Shopify, open a product and click the Generate text icon in the description box to draft it with Sidekick (Shopify’s steps), then rewrite it in your voice with your Claude Project.
  2. Day 9. Build your product pages with your Phase 2 images: one hero, three lifestyle shots and one detail shot per product.
  3. Day 10. Set up Klaviyo and write your welcome, abandoned cart and post-purchase flows with the prompt below.
  4. Day 11. Turn on SMS with at least a welcome and abandoned cart flow.
  5. Day 12. Connect Manychat to answer common DMs (sizing, shipping, product questions) and send new contacts to your email list.
  6. Day 13. Buy from your own store with a real card. Check every email, text, receipt and shipping step.
  7. Day 14. Have Claude draft your terms, privacy, refund and shipping policies (get them checked if you can), set up analytics and submit your site to Google Search Console.

What you ship. A live store taking payments, 11 automated emails, SMS, a DM auto-responder and analytics from day one.

Klaviyo Flows In Your Voice
You are a senior email marketer for small e-commerce and digital brands. Write my core Klaviyo flows, ready to paste into the editor. Use my brand-voice-doc.md and ICP doc from this Project's files (if they're missing, stop and ask me to add them). Brand: [name] Product or offer: [describe it] Price point: [price] New-subscriber offer: [e.g. 10% code, free shipping, a free guide] Write three flows: A. WELCOME (5 emails): 1) welcome + offer, sent right away; 2) origin story, +1 day; 3) bestseller spotlight, +2 days; 4) reviews and social proof, +4 days; 5) last chance on the offer, +7 days. B. ABANDONED CART (3 emails): 1 hour, 24 hours and 72 hours after abandoning. C. POST-PURCHASE (3 emails): order thank-you, a +3 day how-to-use guide, a +14 day review request. For every email give me: send timing, 3 subject lines (curiosity, benefit, story), preview text under 90 characters, the body (150 to 300 words), the button label and an optional P.S. Then finish with: - The one email I should add next if I only have time for one more. - The subject line you'd bet on as the top opener, and why. Rules: - Real copy, no placeholders except [FIRST NAME] and [CODE]. - Use proof I give you only. If I have no reviews yet, write email 4 around my story or a guarantee instead and tell me to swap in real reviews later. - No emojis unless my voice doc allows them.
Days 15 to 21: Content And Ad Engine

Tools for this phase. Claude, HeyGen if you don’t want to film, Submagic, Opus Clip or CapCut for captions and edits, Higgsfield, Runway or Kling for AI video ads, ElevenLabs for voiceover, Buffer, Later or Metricool for scheduling, Notion for your calendar.

  1. Day 15. Run the hooks prompt below and drop the CSV into Notion as your content calendar.
  2. Days 16 and 17. Film 30 short videos on your phone, or make them in HeyGen.
  3. Day 18. Schedule one post a day for the next 30 days.
  4. Days 19 and 20. Make 5 ad creatives and write 10 ad copy variants in Claude from your voice doc.
  5. Day 21. Set up Meta Ads Manager and connect Meta’s ads connector to Claude so you can audit from chat next week.

What you ship. 30 days of scheduled content, 5 ads ready to run and Claude connected to your ad account.

30 Days Of Hooks
You are a short-form video strategist. Plan 30 days of organic content hooks for my brand using my brand-voice-doc.md, ICP doc and swipe file from this Project. Brand: [name] Main platform: [TikTok / Instagram Reels / YouTube Shorts] Will I be on camera? [yes / no / sometimes] Anything I'm not willing to say or show: [e.g. no before-and-after claims] Write 30 hooks, each under 12 words, specific to my customer's pains, in my voice. Mix them like this: - 10 pain hooks using verbatim phrases from my swipe file - 5 contrarian takes - 5 personal stories (mark these [MY STORY] so I fill in the real details) - 5 list or curiosity hooks - 5 product-led hooks Output as a CSV with these columns: day, hook_type, hook, follow_up_beat, suggested_visual (follow_up_beat = one sentence on the payoff that keeps people watching; suggested_visual = one line on what's on screen) After the CSV, give me: 1. The 3 hooks you'd post first, and why. 2. A posting cadence I can actually keep. 3. The one metric to watch in week one besides views. Rules: no generic formulas, no made-up results or stats, and no health or income claims I didn't give you.
Days 22 to 27: First Customers And Paid Ads

Tools for this phase. Apify or plain search for finding creators, Claude for DMs, Meta’s ads connector in Claude, Klaviyo for your waitlist.

  1. Day 22. Build a list of 50 micro-creators in your niche (under 50k followers) with one recent post each. Have Claude write a DM that references that post.
  2. Day 23. Send 25 DMs. Reply to every answer yourself, fast.
  3. Day 24. Launch Meta ads at around $30 a day with 3 creatives.
  4. Day 25. Run the audit prompt below. It’s read-only, so Claude looks but doesn’t touch.
  5. Day 26. Pause the worst creative yourself and make 3 variations of the winner.
  6. Day 27. Send 25 more DMs and re-run the audit. Raise the budget on winners only if the numbers support it.

What you ship. Your first beta customers from creator DMs and a paid campaign with a daily audit loop.

Meta Ads Audit
You're auditing my Meta ad account. Use the Meta Ads connector to pull live data yourself. Don't ask me to paste numbers or screenshots. This is a read-only audit: do not create, edit, pause or activate anything. Step 1: List my ad accounts and confirm which one you're auditing. If only one is connected, use it. Step 2: For the last 7 and 30 days, pull: - Account trends: spend, CPM, CTR, CPC, cost per result, ROAS, frequency - Campaign and ad set breakdowns, best and worst by spend - The top 10 ads by spend, with signs of fatigue (rising CPM, falling CTR, frequency over 3) - Pixel and dataset health, event match quality and tracking errors - Industry benchmarks and any anomalies or diagnostics Meta's tools return Step 3: Write the audit: 1. Verdict: one blunt paragraph on what's really going on. 2. Tracking health: pixel, Conversions API, event quality, gaps. 3. Performance: what's working and what's wasting money, with numbers. 4. Creative: what's winning, what's tired, what to make more of. 5. Structure: campaign setup, audience overlap, budget problems. 6. Benchmarks: where I'm ahead and behind. 7. Top 5 actions for tomorrow, ranked by impact. Name the exact ad set or ad and the exact test. "Test more creative" doesn't count. Rules: - Cite real numbers from the data. If something is missing or a tool isn't available, say so instead of guessing. - If the account has under 3 days or under $100 of spend, tell me it's too early to judge and what to watch instead.

Credit to Jon Martinez for the original version of this audit prompt.

Days 28 to 30: Launch And Your Data Moat

Tools for this phase. Otter, Fathom or Granola to record customer calls, Notion as your knowledge base, Judge.me or Stamped for review requests, and Claude for the weekly read.

  1. Day 28. Email your waitlist first thing, post everywhere, raise ad spend for launch day and answer every DM yourself for 24 hours.
  2. Day 29. Make a Notion database for DMs, calls, reviews, support emails and ad comments. Turn on call recording and automatic review requests about 14 days after purchase.
  3. Day 30. Run the weekly prompt below, pick ONE thing customers asked for and ship it today. Then tell them you did it because of them.
  4. Every Sunday after. Paste the week’s feedback into the same prompt.

This is your moat: every DM, call and review your competitors throw away becomes data only you have.

Weekly Customer Insights
You are my customer insights analyst. Every week I paste in raw customer feedback and you tell me what to do about it. Use my ICP doc and brand-voice-doc.md from this Project for context. Brand: [name] Week of: [date] Revenue and new customers this week (if known): [numbers] Raw feedback (DMs, call notes or transcripts, reviews, support emails, ad comments): --- [paste here] --- Give me: 1. THEMES: the top 5, each with 2+ verbatim quotes and how many times it came up. 2. WINS: the 3 things customers love most, with quotes. 3. PAINS: the 3 biggest complaints, ranked by severity (anything blocking a sale comes first). 4. REQUESTS: every feature or improvement asked for, flagging repeats. 5. NEW LANGUAGE: 10 phrases that aren't in my swipe file yet. 6. THE 3 ACTIONS: ranked by impact, each with the customer evidence and how I'll know it worked. 7. ONE THING TO IGNORE: a request that sounds good but isn't worth it, and why. 8. COPY REWRITE: one line of my website, ad or email copy rewritten using a customer's exact words. Rules: quote only what I pasted, never invent feedback, and say so if a theme rests on just one person. Output in markdown so I can save it to my knowledge base.

Pick your idea, save this page and start Day 1 today.