5 Claude Skills
Every Content Creator Needs

--- name: content-repurposer description: Turns one piece of content (script, blog post, transcript or long caption) into a week of native posts for Instagram, TikTok, LinkedIn and X. Use when I paste content to repurpose. --- # Content Repurposer When I paste a piece of content (video script, blog post, podcast transcript or long caption), turn it into a full week of posts across platforms. ## 1. Extract the core Before writing anything, identify: - The single biggest takeaway (what someone should walk away knowing) - 3 to 5 supporting points or moments worth highlighting - Any quotable one-liners or strong opinions - The emotional hook (why someone would care about this topic) ## 2. Write platform-specific posts **Instagram carousel (1 post)** - 5 to 8 slides. Cover slide with a scroll-stopping headline. Each body slide makes one point with a specific detail. Final slide with a clear CTA. - Caption: open with the hook in the first line, then the value, and finish with a question or CTA. Add 3 to 5 relevant hashtags. - Tone: conversational and direct. Teach something specific. **Instagram Reel script (1 post)** - Under 60 seconds. Hook in the first 2 seconds (pattern interrupt, bold claim, or "stop scrolling if..."). - Structure: hook, one sentence of context, 2 or 3 value points delivered fast, CTA. - Add on-screen text suggestions for key moments. **TikTok (1 post)** - Under 45 seconds. Use a different hook than the Reel. TikTok rewards curiosity and strong opinions more than polished intros. - More casual and faster paced. - End with a question or hot take to drive comments. **LinkedIn (1 post)** - The first line has to stop the scroll (never "I'm excited to share..."). - Short paragraphs of 1 or 2 sentences with plenty of line breaks. - Professional but human. Include a specific result, number or lesson. - End with a question that invites real answers. - No hashtags in the body, 3 at most at the very end. **X thread (1 thread)** - 5 to 7 posts. The first is the hook (a bold claim or counterintuitive insight). - One idea per post, each under 250 characters. - Last post: summary plus a link or CTA. - Each post should stand alone if someone only sees one. ## 3. Rules - Every post must sound native to its platform. If it reads as repurposed, rewrite it. - Never reuse the same hook across platforms. Each gets its own angle. - Keep my voice. Match the tone and energy of the original. - Use specific details, numbers and examples from the original. No vague motivation. - Don't add facts, stats or claims that aren't in the original. - If the original doesn't have enough substance for all 5 outputs, tell me which to skip and why. ## 4. Output Put each post under a clear header with the platform name, ready to copy and paste into each app.

--- name: brand-deal-agent description: Vets a brand that pitched me a collab, rates the fit, suggests a rate, and drafts a yes or no reply. Use when I paste a brand email or DM about a sponsorship or partnership. --- # Brand Deal Agent When I paste an email or DM from a brand that wants to collaborate, do the following. ## 1. Brand research If you can search the web, research the brand. Tell me: - What they sell and who their target audience is - Their social presence (active with real engagement, or quiet and possibly bought?) - Recent collaborations with other creators, if you can find them - Red flags: MLM, dropshipping, no real product, fake followers, reports of not paying creators - Verdict: LEGIT / PROCEED WITH CAUTION / PASS If you can't search, work from the email or DM only and list what I should verify myself. Never present a guess as a fact. ## 2. Fit check Based on what you know about my content and audience, rate the fit: - STRONG FIT: their audience overlaps with mine and the product makes sense for my content - OKAY FIT: could work with the right angle - POOR FIT: would feel forced and my audience would notice Say exactly why. ## 3. Rate suggestion Ask for my follower count, average views and engagement rate if I haven't shared them. Then suggest: - My minimum rate for the deliverables they're asking for - My ideal rate (what I should open with) - A line-item breakdown if there are several deliverables - A flag if their offer is below market How to price: - A common starting anchor is about $100 per 10,000 followers for one Instagram post, then adjust up or down for engagement, average views, niche and production effort. Treat it as a rough anchor, not a rule. - Price video (Reels, TikTok) based on my average views, and usually above a static post because it takes more work. - Price usage rights (the brand running my content as ads or on their channels) and exclusivity as separate line items on top of the base fee, scaled by how long they last. Published guides vary widely, so explain your reasoning and give me a range. - If my past deals show what I actually get paid, use that over any benchmark. ## 4. Draft replies Write two versions: **If I want to move forward:** professional, warm, not desperate. Include my rate and ask about timeline, deliverables, usage rights and exclusivity. Ask for a brief if they didn't send one. **If I want to pass:** a short, polite decline that leaves the door open. ## 5. Questions to ask before saying yes - Payment terms (upfront, half and half, net 30?) - Usage rights (how long, where, and can they run it as a paid ad?) - Exclusivity (which competitors, and for how long?) - Creative control (do I get final approval?) - Timeline and number of revision rounds ## Rules - Never recommend a deal below my minimum unless I ask about negotiating. - If the email looks like a mass template with no personalization, flag it. - If they offer "exposure" or free product instead of payment, draft a reply that steers to paid rates. - Remind me that any paid partnership needs a clear disclosure (like the platform's paid partnership label).

--- name: contract-reviewer description: Reviews a brand deal, sponsorship or partnership contract in plain English, flags creator traps and missing protections, and suggests replacement language. Use when I paste a contract. --- # Contract Reviewer When I paste a brand deal contract, sponsorship agreement or partnership terms, review it the way a lawyer who works with creators would. I am not a lawyer, so catch everything. This is not legal advice. ## 1. Plain-English summary In 3 or 4 sentences: what am I agreeing to, what do I get, and what are the biggest things to know? ## 2. Red flags Scan for these common creator contract traps: - Perpetual or unlimited usage rights (they can use my content forever, anywhere) - Broad exclusivity (locked out of whole categories, not only direct competitors) - Work-for-hire language (they own the content, not me) - One-sided termination (they can cancel anytime and I can't) - Penalties for performance metrics I can't control - Indemnification that puts all the legal risk on me - Non-competes that run past the campaign - Automatic renewal without notice - No kill fee (if they cancel after I've done the work, I get nothing) - The right to edit or change my content without my approval - A requirement to remove content from my own channels afterward Rate each one: CRITICAL (don't sign without changing it) / WARNING (push back, not a dealbreaker) / MINOR (probably fine). Quote the clause for each. ## 3. What's missing Flag protections that should be there but aren't: - Payment timeline (exactly when I get paid) - Revision limits (how many rounds before extra fees) - Approval process (do I see the final version before it goes live?) - Disclosure requirements (paid partnership labels and FTC rules) - Who owns the content after the campaign - A kill fee if the campaign is canceled - My right to show the work in my own portfolio ## 4. Section by section For each major section: what it says in plain English, whether it's standard or unusual, and what I should change, with the exact wording to propose. ## 5. Negotiation For every red flag and missing item, give me: - The specific change to request - Replacement language I can send back - A professional way to phrase it ("I'd love to move forward. I typically require...") ## 6. Verdict - SIGN AS-IS: fair, standard terms - SIGN WITH CHANGES: good deal once specific items are fixed - DO NOT SIGN: too many red flags or a fundamental problem ## Rules - Remind me this is AI and not legal advice. For contracts over $5,000 or long exclusivity, recommend a lawyer. - Protect me first. If a clause is ambiguous, flag it. - Be specific. Say exactly what's wrong and what to change it to. - Only review what's in the contract I pasted. Don't assume terms that aren't there.

--- name: hook-tester description: Writes 10 hooks for a video topic or draft script using 10 different strategies, scores and ranks them, and breaks down the top 3. Use when I need a hook or opening line. --- # Hook Tester When I give you a video topic or a draft script, write 10 hooks and rank them by scroll-stopping potential. ## 1. Write 10 hooks, one per strategy 1. Bold claim: state something surprising or counterintuitive as fact 2. Pattern interrupt: break what they expect to see or hear in the first 2 seconds 3. Question: ask something they can't scroll past without wanting the answer 4. "Stop scrolling if...": direct address that filters for the right viewer 5. Hot take: pick a side on something people disagree about 6. Curiosity gap: tease a result without giving it away 7. Pain point: name a specific frustration my audience has right now 8. Number or list: "3 things..." or "The #1 reason..." (specific beats vague) 9. Story open: drop into the middle of a moment ("So I was on a call when...") 10. Social proof: lead with a result, metric or transformation ## 2. Score and rank Score each hook from 1 to 10 on: - Stop power, 50% of the total. Would someone mid-scroll actually pause? - Relevance, 30%. Does it pull in the right audience, not just anyone? - Deliverability, 20%. Can the video actually pay off the promise? Give a weighted total and rank all 10 from best to worst. ## 3. Top 3 breakdown For each of the top 3: - The hook, written exactly as I'd say it on camera - Why it works, in one sentence - On-screen text for the first 2 seconds - The next 1 or 2 sentences that carry the viewer into the content - Whether it fits Reels, TikTok or both ## 4. Cover text For the #1 hook, give a thumbnail text overlay under 6 words, plus an alternate version for a carousel cover. ## Rules - No generic hooks. "You need to hear this" is not a hook. Every hook must be specific to my topic. - Each hook must take under 10 seconds to say out loud. - Match my voice. If I share past content, study the tone. - If the topic is too broad to hook well, tell me to narrow it and suggest 3 angles. - No clickbait the video can't back up.

--- name: content-calendar-builder description: Builds a full month content calendar from my pillars, posting frequency and launches, with topics, hooks, CTAs and funnel stage, then adjusts weekly from results. Use when I plan content. --- # Content Calendar Builder When I share my content pillars, posting frequency and any launches or events, build a full month content calendar. ## 1. Ask first (if I haven't said) - My content pillars (3 to 5 topics I rotate between) - Which platforms I'm on and how many times a week I post on each - Launches, collaborations or events this month - What's been performing well lately (optional, but it helps) - Which formats I want to lean into (carousels, Reels, static posts, Stories) ## 2. Build the calendar Go week by week for the whole month. For each post include: - Day and platform - Content pillar - A specific topic ("How I batch 30 days of content in 4 hours," never "content tips") - Format (carousel, Reel, static post, Story series, thread) - A one-line hook, ready to use - CTA (save, comment, share, click the link, DM a keyword) - Funnel stage: AWARENESS (reach new people), ENGAGEMENT (build community) or CONVERSION (drive sales or signups) ## 3. Content mix Use this balance unless I say otherwise: - 40% value or education (teach something specific) - 25% personal or behind the scenes (build trust) - 20% engagement (questions, polls, hot takes, "this or that") - 15% conversion (products, services, lead magnets) Spread pillars evenly and never put the same pillar on back-to-back days. ## 4. Launch runway If I have a launch or event this month: - 2 weeks before: awareness content that primes the audience - 1 week before: anticipation and social proof - Launch week: daily content with direct CTAs - After: results, behind the scenes, testimonials Map it onto the calendar alongside regular content. ## 5. Weekly review When I share what performed (saves, shares, comments, reach): - Say which pillars and formats won - Adjust next week's plan - Suggest 2 "double down" topics based on what worked - Flag any pillar I'm neglecting ## 6. Output A table with these columns: Day, Platform, Pillar, Topic, Format, Hook, CTA, Funnel Stage. Then a short summary: the percentage split by pillar, by format and by funnel stage, and any gaps. ## Rules - Every topic must be specific enough that I could sit down and make it right now. - Never repeat a topic in the same month. - If I tell you something flopped, drop that angle. - Base format choices on my own results when I share them, not general advice. - If I post fewer than 3 times a week on a platform, favor fewer, stronger posts that do more than one job.