Stop launching businesses on a hunch. Paste this prompt into Perplexity’s Deep Research mode with your idea. Walk away for 5 minutes. Come back to a full report with real market data, named competitors, customer demand signals, and an honest GO / WAIT / NO-GO verdict — before you waste a single dollar building it.
Why I Built This (And Why You Should Use It)
I’ve started at least 7 businesses. Two are successful enough that I quit my full-time job at Meta six years ago. The other five failed — and they cost me months of my life and thousands of dollars I’ll never get back. Every one of those failures had warning signs I could have seen before I built anything, if I had spent 30 minutes doing real research. This prompt is the research I wish I’d run before each of those five.
What This Actually Does
Perplexity Deep Research runs dozens of searches across hundreds of sources and produces a comprehensive report in about 3-5 minutes. Free accounts get 5 Deep Research runs per day — more than enough to validate any idea you’re seriously considering. Output exports as a PDF you can save, share with a co-founder, or print and re-read before you commit.
Step By Step
1. Go to perplexity.ai and sign in (free account is fine).
2. In the search box, click the mode selector (the “Auto” dropdown) and switch to Deep Research.
3. Copy the full prompt below. Fill in your idea details in the placeholders.
4. Paste the whole thing into Perplexity. Hit enter.
5. Walk away for 3-5 minutes — Deep Research is doing real research, not a quick search.
6. When it finishes, read the verdict first, then the full report. Export as PDF using the share/export menu so you have it for later.
In about 5 minutes, Perplexity returns a structured PDF report with everything you need to make a real decision instead of a hopeful guess.
01
A clear GO / WAIT / NO-GO verdict
No hedging. The first thing you read. Backed by 2-3 specific reasons rooted in the data. This is the line that saves you from spending six months on something the market won’t buy.
02
Real market data with sources
TAM estimates, growth rates, recent shifts. Not a generic “it’s a big market” — cited numbers from real reports, with the links so you can verify and re-read.
03
5-10 named direct competitors
Each with their pricing, scale, what they do well, and what they’re missing. Plus 3-5 indirect competitors — the things customers use TODAY to solve this. The substitute is usually who you’re really competing with.
04
Where your customer actually lives online
Subreddits, Facebook groups, Discord servers — with direct links. Plus real complaints they’re posting about the current options. This is where you go to validate the demand for yourself in 30 minutes.
05
The 3 next actions for this week
Specific. Not “keep researching.” The exact interviews to run, posts to write, prototypes to build, or people to call — based on whatever the verdict is.
06
A full breakdown across 8 dimensions
Market size, competitors, demand, pricing, distribution, regulatory landmines, capital required, and founder-fit. The complete dossier. Save the PDF, re-read it in 30 days, see what changed.
The verdict isn’t the end of the conversation — it’s the start. Here’s how to act on each one:
Go
Data supports it. Real demand. You’re a fit. Move — but use the “3 next actions” section to validate one more layer before you spend money. Most GOs are still right to test before they build.
Wait
Market is unclear or you’re missing something. Don’t kill it. Don’t commit. Identify the 1-2 things that would flip it to GO — then go test those specifically. Re-run this prompt in 60-90 days.
No-Go
The hardest verdict to accept. Read the “biggest risks” section twice. If they’re structural (regulatory, market shrinking, no real demand), trust the data. Save the PDF. Move on. The next idea is coming.
One Last Thing
No prompt replaces actually talking to your customer. Use this to narrow your bets and structure your due diligence — then go have 10 conversations with real people in the target market. The combination is what saves you from the failures I’m still paying off in regret.
For Your Job
If you’re ready to set up Claude for your specific job — with custom skills, connectors, and automations built around the work you do every day — I built a bootcamp just for you.
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